The theme of the week at Lions Direct Limited has been setting high expectations and working hard to achieve your goals. The direct sales and marketing specialists were inspired by Cristiano Ronaldo and used the world-renowned footballer as the subject for a workshop.

CEO at Lions Direct Limited, Kamil Nosal has been investigating highly successful individuals, and he identified expectations and work ethic as the two key components that set them apart. During the company-wide workshop, the entrepreneur delved into the superstar’s work ethic and his long list of accomplishments.

In the Summer, Ronaldo became one of the four most expensive players of all time when he moved to Juventus from Real Madrid in a deal worth £99.2million, an unbelievable sum for a 33-year-old. Lions Direct Limited believe that Ronaldo’s incredible work ethic is what allows him to stay at the top of his game. He is obsessed with perfection.

A story came out earlier this month revealing that when he arrived back in Manchester after Manchester United won the 2008 Champions League final, he went and did a training session. When most players would be thinking about celebrating, Ronaldo’s exceptional commitment and work ethic shone through. Even at 33, he is still striving for improvement. Ronaldo’s ex-fitness coach Giovanni Mauri revealed that he partakes in 2 a.m. gym sessions after a long away day in the Champions League, and that is the type of work ethic that has enabled him to become one of the most successful footballers in the world.

During his time at Real Madrid, Ronaldo scored a club-record 450 goals and won the Ballon D’Or five times, in 2008, 2013, 2014, 2016 and 2017. Ronaldo has won a multitude of major trophies and he has been a star for club and country, leading Portugal to victory in the 2016 European Championship.

Ronaldo once said, “Talent without working hard is nothing.” Ronaldo is considered to be one of the most talented footballers in the world, but he doesn’t rely on that talent, he works hard every day to maximise his potential.

In any industry, work ethic is what differentiates the average from the extraordinary.  Ronaldo is a prime example of someone who never got complacent and continuously sought to improve himself.

CEO at Lions Direct Limited, Kamil Nosal urges the firm’s contractors to take inspiration from the superstar and commit to working hard every day to achieve their goals and reach their full potential.

Lions Direct Limited is a Maidstone-based direct sales and marketing firm. They provide clients with the highest standard of customer care, an exceptional customer buying experience, and the most loyal customer base. Work ethic is one of the attributes the firm looks for when it comes to talent acquisition, and they believe it is one of the cornerstones of success.