Direct sales and marketing specialists, Lions Direct Limited believe that every aspiring professional must master the art of networking if they want to achieve success. The Maidstone-based firm frequently attends industry conferences and seminars where they have the chance to connect with like-minded professionals and expand their network, and they have shared their ultimate guide to networking.

There is a famous quote “Your network is your net worth.” CEO at Lions Direct Limited, Kamil Nosal credits his network of coaches and mentors for helping him to get to where he is today. The award-winning entrepreneur believes that mastering the art of networking is pivotal to business success.

The direct sales and marketing experts have published the five-step guide to mastering the art of networking.

  1. Start with your current contacts

Effective networking isn’t about continuing to make new connections. Mr Nosal believes that people need to start with their current contacts and make an effort to develop those relationships first. The business owner thinks that people need to utilise LinkedIn to develop their existing contacts before seeking new connections.

  1. Make a good first impression

First impressions count, and you only get one shot at it so make sure it’s a good one.

Have a great handshake – A good handshake is the basis for an excellent first impression. Lions Direct Limited urge people to practice their handshake, making sure they have a firm grip and make eye contact.

Smile – smiling is infectious and makes someone appear relaxed and friendly.

Get the conversation going – Be the conversation starter. Open with a simple question.

  1. Listen

Lions Direct Limited argues that the key to being a good networker is to listen more than you talk. “People love to talk about themselves. If you ask leading questions, you can learn a lot about the other person,” stated Mr Nosal.

  1. Build relationships

Mr Nosal believes that it’s essential to get to know people on both a personal and professional level to build a solid relationship. “Be willing to put in the groundwork. Getting to know people on a personal level can have a significant impact on your working relationships,” said Mr Nosal.

  1. Quality over quantity

“It’s not about the number of connections you have, but the quality of your network,” commented Mr Nosal. The business owner urges aspiring professionals to assemble a network of quality connections who can contribute to their progression.

Lions Direct Limited is a Maidstone-based direct sales and marketing firm. They provide clients with the highest standard of customer care, an exceptional customer buying experience, and the most loyal customer base. They regularly attend industry events where they have the opportunity to expand their network and Mr Nosal urges aspiring professionals to focus on mastering the art of networking to progress their career.